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Privacy Policy

SRE MOTORS LTD are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

For the purpose of the Data Protection Act 2018, the data controller is SRE MOTORS LTD, Swift House, Liverpool Road, Newcastle-under-Lyme, ST5 9JJ.

Information we collect from you

Information you give us

This includes information you provide by filling in forms on https://www.sremotors.com, or by contacting us by phone, email or otherwise. This may include your name, address, email, phone number, financial information, date of birth, employment details, and address history.

Information we collect about you

This includes technical information such as IP address, browser type, time zone, plug-ins, operating system, and details about your visit including URLs, clickstream, page response times, errors, page interaction, and phone numbers used to contact us.

Information we receive from other sources

We may receive information about you from other websites we operate, or from third parties including business partners, subcontractors, payment services, analytics providers, lenders, and credit reference agencies.

Cookies

Our website uses cookies to distinguish you from other users. See our Cookie Policy for more information.

Uses made of the information

Information you give us

  • To fulfil contracts between you and us
  • To provide information about similar goods and services
  • To provide marketing information (only with your consent)
  • To notify you of service changes
  • To ensure content is presented effectively

Information we collect about you

  • To administer our site and internal operations
  • To improve our site
  • To enable interactive features
  • To keep our site secure
  • To measure advertising effectiveness
  • To make recommendations about goods or services

Information received from other sources

We may combine this information with information you give us and use it for the purposes above.

Disclosure of your information

We may share your personal information with:

  • Members of our group
  • Business partners, suppliers, and subcontractors (including AQL, AutoTrader, Barclays, Bing, Google, Stripe, PayPal, WorldPay, Xero, and others)
  • Analytics and search engine providers
  • Credit reference agencies
  • Finance brokers and lenders

We may also disclose your information:

  • If we buy or sell business assets
  • If SRE MOTORS LTD is acquired
  • If required by law or to enforce terms
  • For fraud prevention and credit risk reduction

We will not disclose your information to third parties for marketing without your consent.

Where we store your personal data

Information is stored on secure servers. Payments are encrypted via SSL. Data may be transferred outside the EEA by our suppliers.

We will take reasonable steps to ensure your data is treated securely. However, internet transmission is not completely secure.

How long we retain your data

We retain personal data for no longer than necessary-typically 7 years if you purchase a vehicle or finance, or 6 months if not. Marketing data may be held longer if consent is given and not withdrawn.

Your rights

You have the right to:

  • Prevent your data being used for marketing
  • Have incorrect or incomplete data corrected
  • Request deletion of your data in certain cases
  • Receive your data in a machine-readable format
  • Object to automated decision-making

You can exercise these rights at any time by contacting us at Swift House, Liverpool Road, Newcastle-under-Lyme, ST5 9JJ or [email protected].

Access to information

You have the right to access information held about you. We will not charge unless the request is unfounded, excessive, or repetitive.

Changes to our privacy policy

Any updates will be posted on this page and may also be emailed to you.

Contact

For questions or requests, contact SRE MOTORS LTD, Swift House, Liverpool Road, Newcastle-under-Lyme, ST5 9JJ or [email protected].

Complaints

If you have complaints about our data processing, contact us at the above address or email.

You may also contact the Information Commissioner's Office (ICO):